Sydney, Australia –  Val Morgan Digital has announced the appointment of Sohan Judge to Director of Content, leading all editorial, social, video and branded content.

Judge joined Val Morgan Digital in June 2023 as Director of Social & Platforms, overseeing social and platform strategy across all Val Morgan Digital titles. She joined following the BuzzFeed Australia acquisition, where she spent six years and in her most recent role, served as Senior Publishing Strategist, where she lead the editorial direction of BuzzFeed Australia.

Prior to BuzzFeed Australia, Sohan was a digital content lead at SCA.

Amanda Bardas, Head of Val Morgan Digital, commented “Since day one, Sohan has taken our socials and platforms from strength to strength, implementing franchises that have driven significant growth across our network.

“Her clear vision and creativity in delivering meaningful cross-channel content have helped shape the way our brands show up in the world and connect with youth audiences, and we’re excited for her role to now expand to oversee the direction of all content across our brands. She’s not just tapped into culture, she shapes and drives it every day.”

Judge said “I genuinely believe creative excellence and commercial success aren't opposites – they’re partners. My job is to bring the two closer than they’ve ever been. I care deeply about building a team culture where creatives can do the best work of their careers – we study the signals, interpret what matters, and we use data to inform decisions that drive business success. Nothing we make is a fluke. It’s a formula – and our team executes it with intention every single day."

Judge is also the co-host of BuzzFeed's Office Hours Podcast with Hameda Nafiz – that helps Gen Z audiences navigate their career without losing themselves along the way.

With the podcast reaching #3 in the Top Business charts in Australia within the first two weeks, it is clear there is strong audience demand in this space — presenting a new and highly engaged environment for brand partners moving forward.