Sydney, Australia –  Val Morgan has announced Amanda Bardas as Head of Val Morgan Digital.

Bardas first joined Val Morgan Digital in 2019 as Executive Editor, before being promoted to Publisher, overseeing all content and brand strategy.

An award-winning leader, Bardas was recognised as Mumbrella Publish Leader of the Year in 2024 for her exceptional leadership, impact across the media industry and within Val Morgan Digital.

Damian Keogh, CEO of The HOYTS Group said, “Across the last six years, Amanda has been integral in growing Val Morgan Digital to the publishing powerhouse it is today.

“Amanda’s leadership and extensive expertise make her the ideal person to guide the business through its next phase of growth.”

Bardas said, “It’s a privilege to step into this role and lead our incredibly talented and passionate team. We’re perfectly positioned to propel the business forward and continue our expansion - deepening our connection with youth audiences across Australia.

“We speak to 1 in 2 Australians every single month, and with that comes huge responsibility – one I don’t take lightly. We’re focused on building brands for the future, with impactful and entertaining content that meets audiences where they are. I’m looking forward to working closely with our partners and clients to drive meaningful outcomes that keep their brands at the centre of culture.”

Over the last six years Val Morgan Digital has grown to be Australia’s #1 youth network, bringing together household name brands across entertainment, sport and lifestyle.  Across BuzzFeed, Tasty, LADbible Group, POPSUGAR, Fandom and GameSpot, Val Morgan Digital reaches millions of Australians each month.

Before joining Val Morgan Digital, Bardas was Executive Editor of Women’s Lifestyle titles at Allure Media and then Pedestrian Group.

Bardas succeeds Brian Florido, who departed Val Morgan earlier this month.