Sydney, Australia – Australia’s largest youth network, Val Morgan Digital, has today launched MUSICbible Australia.

MUSICbible Australia is a vodcast that dives into the heart of the Australian music industry, unpacking topical conversations alongside interviews with both rising and established Australian artists.

Episodes drop weekly and will be available to watch or listen across all major podcast platforms and YouTube, making Aussie music discovery more accessible than ever.

It also extends as a social-first offering across LADbible Australia’s Instagram and TikTok which have a combined following of 1.6 million. Short-form, snackable clips and social highlights are designed to fuel fan engagement and support the discovery of the featured artists.

Amanda Bardas, Head of Val Morgan Digital, said, “Gen Z audiences crave authentic, relatable content and a sense of community around their passion for music. MUSICbible Australia delivers exactly that. It’s an original platform that champions local Australian artists and celebrates discovery over consumption, while offering brands meaningful integration opportunities across both the vodcast and social content. Our aim is to get more Australian music into algorithms to aid more discovery of local artists.”

Guests confirmed across the series include Keli Holiday, The Admired, Jack Gray, Ruby Jackson, Soso, Foley, Dugong Jr., Anna Lunoe, and Mansionair.

The host of MUSICbible Australia is Jackson Langford, Branded Content Editor at Val Morgan Digital, who began his career in music journalism and brings over a decade of experience, spanning titles including Purple Sneakers, Music Feeds, NME and MTV Australia.

"This is such a great initiative, and I'm honoured to be a small part of MUSICbible Australia. Giving Australian artists a platform like this to share their stories, their insight and their music is so important,” said Jackson Langford.

Jack Daniel’s is the official launch partner of MUSICbible Australia, supporting a shared mission to spotlight creativity and connection across Australia’s music community and Gen Z audiences. The episode with Keli Holiday is now live, in celebration of Australia Music Month.

Richard Dredge, Senior Brand Manager at Jack Daniel’s said, "Jack Daniel's has an authentic heritage with music and It’s a huge part of how Jack has appeared in culture for decades. Bands and pop culture icons proudly carried a bottle of Jack.

“That's why we are proud to be the official launch partner of MUSICbible Australia. This platform aligns perfectly with our ongoing commitment to support music and the artists who create it, providing a vital space for discovery and authentic connection with fans. We can't wait to see the platform champion the next generation of talented Australian artists.”

Harrison Hart, Brand Manager at Starcom, added, “It’s been a privilege to be part of this initiative, giving the Australian music industry an opportunity to showcase its unique personalities to audiences. In a time when authenticity and individuality are celebrated, this platform provides the perfect stage to do just that.

“This partnership has long felt like a natural fit for the team, given Jack Daniel’s shared commitment to being ‘bold’ and ‘like no other’. We’re excited to see how this partnership continues to grow and how the vodcast evolves in the months ahead.”.